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1 DREAM
7 BROTHERS

17B started off with a shared dream amongst seven ambitious friends to help SMEs thrive in their respective industries through experience and data-driven marketing.
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WHERE IT
ALL BEGAN

It was in unit 17B of the Pearl Place, a condominium beside our university where our friendship developed and where we first decided that we want to take what we learned and do something with it, together.

THE TEAM

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JD has years of experience as a freelance multimedia artist under his belt, his passion and eye for design allow him to create beautiful works of art that we can’t help but adore More than just a creative mind, JD has a knack for technology, and loves experimenting with new tech and software.

JD LIM

Chief Creative Officer
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Rosh completed his Masters in IMC while working at Coca-Cola, and is now taking a BA Philosophy degree at the University of London.

Rosh also really loves sports, gaming, and grooming his beast of a beard.

ROSH UTTAMCHANDANI

Chief Operating Officer
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Gab is a passionate copywriter that aims not only to sell but inspire.

Having an entrepreneurial spirit, an adventurous heart, and a creative mind, he believes that he is still a work-in-progress and a success story in the making.

GAB ABIT

Chief Marketing Officer
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Raff’s empathy allows him to connect and understand people to develop meaningful solutions. Started as the Public Relations Officer of an NGO and is currently the Country Manager for one of the leading Esports organizations in the Philippines

 

RAFAEL SANCHEZ

Chief Finance Officer

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Kevin is an excellent strategist and loves making sure that all our work connects in a nice, clean, and logical way.

Outside of work, Kevin enjoys being in nature, playing sabong and is an avid outdoorsman.

KEVIN LAZARITO

Chief Executive Officer

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Louie completed his masters in IMC while working at Unilever and currently runs one of the largest Esports organizations in the Philippines on the side.

LOUIE CACHO

Chief Data Officer

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Gab is a passionate copywriter that aims not only to sell but inspire.

Having an entrepreneurial spirit, an adventurous heart, and a creative mind, he believes that he is still a work-in-progress and a success story in the making.

GAB ABIT

Chief Marketing Officer
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Raff’s empathy allows him to connect and understand people to develop meaningful solutions. Started as the Public Relations Officer of an NGO and is currently the Country Manager for one of the leading Esports organizations in the Philippines

 

RAFAEL SANCHEZ

Chief Finance Officer